Sirocco, New Zealand's celebrity kakapo parrot, is the Spokesbird for the United Nations International Year of Biodiversity, http://www.youtube.com/watch?v=RUmfdrMwiHE. What a great choice! He's clearly a bird of great charisma.
Sirocco caught the public eye in 2009, when he was featured in a BBC documentary, Last Chance to See, and tried to mate with the presenter. That appearance, posted to YouTube, got half a million hits and turned him into a celebrity, http://tinyurl.com/ye4qfhs.
I admit I'm unfamiliar with his species, the kakapo. Sirocco is one of only 124 kakapos left, but even that is considered a success because the population is increasing.
The International Year of Biodiversity is shining attention on the importance of biodiversity, http://www.cbd.int/2010/welcome/. Genetic diversity is important in domestic livestock as well as in wildlife. Support conservation of traditional poultry by starting a flock in your yard.