When we think of animals living the fast-paced, vain and competitive existence that accompanies the pageant lifestyle, we normally think of over-fluffed dogs or highly accessorized ponies, animals that exude a natural strength, dignity and poise. Chickens? Not so much.

"I chanced upon the chicken beauty pageants while on another photo expedition to a farm in Malaysia," Goh wrote in an email to The Huffington Post. "But when I arrived at the farm I found that the farmer had retired and sold the business and was not around. I managed to track him down and found him grooming his chickens at a chicken beauty contest. That was when I discovered this little known culture."

Even if, like us, you were previously living unaware of the existence of chicken beauty pageants and the bizarre wonders they hold, it's not hard to identify a human spirit inside Goh's winged subjects. Through the ruffled plumage and puffed chests, you can almost make out a perturbed and pompous little human underneath.
As enjoyable as it is to anthropomorphize Goh's feathery friends, it's just as enticing to admire the otherworldly creatures in all their alien glory, accepting their neon beaks and webbed claws on their own, utterly other, terms. See the prize-worthy creatures here and check out Goh's Facebook to learn more. Bonus: you can take a peek at how the peculiar chicken pageant competitors live day-to-day in the video below.
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